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Growing Popularity of Metallics Leads to Greater Opportunities, Competition

Metallic and special effect pigments have never been more popular in Europe.

By: Sean Milmo

European Editor

Metallic and special effect pigments have never been more popular in Europe. They appear in a broad range of products in everyone’s daily lives – textiles, shoes, automobiles, packaging and even on roads and pavements. They are now more common in inks because new technologies have lowered their costs and made them much more accessible to small printers, particularly those with offset and flexo presses. In fact, the metallic look with its shine and sparkle is becoming so widespread that it is i...

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